CEOs set the tone for the company's culture and direction; make decisions on product, organizational structure, and capital allocation; and fill the other top management roles. The pandemic has both revealed and accelerated a number of trends that will play a substantial role in the shape of the future global economy and what is going to be required from leadership.  Previous research has found that companies with a strong sense of purpose outperform those that lack one. And those who say they live their purpose at work are simply better employees—more loyal, more likely to go the extra mile, and less likely to leave. Purpose helps companies recognize emerging opportunities and connect with their customers. This, too, should therefore be seen as a priority and a source of competitive advantage.

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CEO isn't just a "fancy title". The position is, and always should be, one of earned honor. A strong CEO will be a visionary and passionate about seeking new methods to reduce their workload efficiently, while at the same time, trying as much as possible to improve how well they meet and satisfy the demand for their products and services--AND without cutting the legs from under their team members. This all requires strategic leadership